UX BY ASH
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    Disclaimer

    A short, honest note on what the writing and case studies on this site are, and what they are not.

    Last updated: July 2026

    Opinions are my own

    All views expressed on this site are the personal and professional opinions of Ashwarya Subhluxmi and do not represent the views, positions, or strategies of Intuit, Credit Karma, or any past or present employer, client, or collaborator. References to companies and products are for commentary, education, and illustration.

    Not professional advice

    Writing on product design, AI, hiring, restructuring, org design, KPIs, and leadership is intended to be thought-provoking and useful, not prescriptive. It is not legal advice, financial advice, HR advice, fiduciary advice, or investment advice. Every organization has its own context, risk profile, and constraints. Consult qualified professionals before acting on anything you read here.

    Case studies

    Public case studies describe design work in a way that respects confidentiality and NDA obligations. Numbers, screens, and outcomes have been reviewed for public release. Password-protected case studies contain more detail and are shared under an implicit non-disclosure understanding.

    AI usage disclosure

    Portions of the site's copy, layout, and code were drafted with the help of AI tools and then reviewed and edited by a human. AI is used as a collaborator, not as a source of truth.

    No employment or advisor relationship

    Reading this site, subscribing to the newsletter, or sending a message does not, by itself, create an employment, advisor, consulting, or agency relationship. Those relationships begin only when a signed engagement letter or statement of work is in place.

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    Contact

    Questions or corrections: ashwarya19@gmail.com.

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    Ashwarya Subhluxmi

    Design leader for Credit Karma's $3B marketplace. Five business lines, a team of staff-level designers, 140M+ members.

    Now

    Building AI agents at Credit Karma. Coaching design leaders on the side.

    San Francisco, available for advisory
    © 2026 Ashwarya Subhluxmi

    Legal notice. All content on uxbyash.com, including written work, case studies, frameworks, visual design, code, illustrations, and page layouts, is the original work of Ashwarya Subhluxmi and is protected by copyright and other intellectual property laws. No part of this site may be copied, reproduced, republished, mirrored, scraped, fine-tuned into a model, or used to train AI systems without prior written permission. Short quotations for editorial, educational, or commentary purposes are welcome with clear attribution and a link back to the source page. Unauthorized use, including verbatim reuse of copy or design, will be treated as infringement and pursued under applicable law.