UX BY ASH
    FAQ, No. 01

    The questions recruiters, founders, and design leaders ask most.

    A short, honest read. If your question isn't here, get in touch.

    01

    Who is Ashwarya Subhluxmi?

    Ashwarya (Ash) Subhluxmi is a product design leader, AI strategist, and fractional Head of Design based in the San Francisco Bay Area. She has over 12 years of experience leading consumer product design at Intuit and Credit Karma, where her work has helped shape AI-powered financial products used by more than 140 million members. Ash specializes in AI product strategy, UX leadership, design management, and helping startups build and scale intelligent digital products.

    02

    What does UX by Ash offer?

    UX by Ash is Ashwarya's design leadership portfolio. It houses case studies from Credit Karma, writing on design leadership and AI product design, free frameworks (UX Signal Pyramid, How I Drive Impact, AI Design Decision Model), and fractional design leadership engagements for startups.

    03

    Is Ashwarya available for Director, VP, or Head of Design roles?

    Yes. Ashwarya is open to senior in-house design leadership roles (Director of Design, Head of Design, VP of Design) at AI-first, fintech, and consumer product companies. She's based in the Bay Area and works with teams globally.

    04

    Does Ashwarya offer fractional design leadership or advisory for startups?

    Yes. She offers fractional design advisory and select fractional Head of Design engagements for Seed to Series B startups. Advisory is typically a lighter, ongoing relationship: a fixed monthly retainer that includes strategy reviews, team coaching, design critiques, hiring support, and a direct Slack or email line for urgent decisions. For teams that need deeper execution, fractional Head of Design engagements cover design ops, 0 to 1 product strategy, team building, and hands-on leadership. She keeps both rosters small so each company gets real attention.

    05

    What industries and product types has Ash led design for?

    Fintech (Credit Karma tax, personal loans, insurance, debt, marketplace), AI agents and copilots, consumer mobile, and B2B tools. Her work covers 0 to 1 product design, marketplace UX, AI-first flows, and cross-platform design systems.

    06

    What is Ash's experience with AI product design?

    She currently leads design for Credit Karma's AI agent library and has published frameworks used by design teams to ship AI features responsibly, including the AI Design Decision Model and the UX Signal Pyramid. She writes regularly on AI product design principles, restructuring design teams for AI, and using Claude as a co-worker for design leaders.

    07

    How does Ash approach design leadership and team building?

    Her leadership philosophy centers on shared outcomes with product and engineering, clear KPIs for design teams, and a maturity roadmap that grows craft and impact together. She's written extensively on hiring Heads of Design, the difference between Senior, Staff, and Director designers, and running design hackathons that ship.

    08

    How can I hire or contact Ashwarya?

    The fastest path is the contact page or a direct email to ashwarya19@gmail.com. For fractional or advisory engagements, pick the relevant option on the contact form and she'll follow up within a few business days.

    09

    Where can I see Ash's case studies?

    Public case studies live on the portfolio page. A handful of Credit Karma case studies are password-protected to respect confidentiality, and the password is shared on request through the contact form.

    10

    Is Ash open to advisory, coaching, or mentorship?

    Yes. She mentors senior designers and design leaders through ADPList (where she was recognized in the ADPList Top 50 UX coaches of 2026) and takes on a small number of private coaching engagements for designers targeting Staff, Director, and Head of Design roles.

    Still curious? Let's talk in 30 minutes.

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    UX by Ash, Ashwarya Subhluxmi
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